RAK Properties PJSC, Ras Al Khaimah's leading property developer, has partnered with HÜlsta Furniture, the German leader in furniture manufacturing, to offer customers of Mina Al Arab world class interiors.
As part of the agreement, Hülsta will design the interiors and furniture of a show villa in Mina Al Arab for demonstration purposes.
Ludwig Hüls, CEO, owner and grandson of the founder, Hülsta said: "Hülsta is delighted to enter into a partnership with RAK Properties which is a leading real estate developer in the UAE. We share with RAK Properties similar leadership position and same values when it comes to serving our customers and enhancing their ROI."
Rashed Sultan Al Khatri, Director of Marketing & Sales, RAK Properties, said: "This partnership with Hülsta will yield good dividends to the customers of Mina Al Arab by having large discounts and superior service from the German company which is renowned globally for its high quality products. Hülsta has set the global benchmark for the highest quality furniture and we are glad to work with them."
Furncon, sister company of Hülsta and InvestiQ manage interests of Hülsta in Ras Al Khaimah, whereas Furncon has been created to pool the strength of all Hülsta brands and InvestiQ, is the sole representative of Hülsta for all project and contracting activities in this region.
Just a month ago, RAK Properties began the handover of 214 architecturally unique beachfront villas in Mina Al Arab to their owners. This deal will benefit both future and existing customers of Mina Al Arab.
Hülsta has seen many changes since it was founded in 1940. However, its commitment to quality has always remained unchanged.
Stretched across a 900-meter private beach and covering an area of 3.25 million square meters, Mina Al Arab is ideally situated on Ras Al Khaimah's coastline. With panoramic views of pristine beaches, the development provides world class living environment suitable for a healthy lifestyle with 2.2 km jogging tracks, 250 sq. m. swimming pool, tennis courts, children's play area and ample open area to feel nature's freshness. The community development has 60 per cent open and landscape areas.
Andreas Venhoff, Technical Management, furncon added: "Hüls Group's more than 4.000 employees produce high quality furniture in 20 factories in Germany for the entire world. Hülsta's creations are launched in the market only after being subjected to rigorous tests. We will help Mina Al Arab customers to create their very own inspiring new designs for their homes."
RAK Properties and Hülsta will be organising a joint event at which consulting activities will be offered on complementary basis by Hülsta/furncon. Moreover, interior layout plans will be provided as a free advice in future events to be organised by both companies in Ras Al Khaimah.
Hinrich Missfeldt, General Manager, InvestiQ added: "Hülsta's brands are created for customers who know what life is all about and who value high quality. Our extensive choice of 60 furniture ranges with finishes stretching from high glossy lacquer to solid wood provide endless design ideas. We offer design solutions for young and flexible customers, reflecting the spontaneous attitude towards modern life."
Hülsta furniture stands for quality. The company's furniture is exclusively manufactured in Germany and sold to customers worldwide.
Al Khatri added: "Hülsta furniture will compliment the Mina Al Arab Malibu inspired villas which have been designed with exotic architectural styling, complemented with great views of the beach."
Mina Al Arab is a multi-purpose property development facilitated with 310 hectares of open spaces, including a shopping promenade and varied recreational facilities.
Missfeldt added: "We will provide Mina Al Arab customers with timeless, beautiful shapes and long-lasting products that will help them to create an exceptional and aesthetic home."